# The Soul Community Planet Playbook for Performance and Purpose - Pam & Ken Cruse, SCP Hotels

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Text version: https://stenobird.com/podcast/hospitality-daily-podcast-5916452/the-soul-community-planet-playbook-for-performance-and-purpose-pam-ken-cruse-scp-hotels.md
Podcast: [Hospitality Daily Podcast](https://stenobird.com/podcast/hospitality-daily-podcast-5916452)
Published: 2026-05-23T08:00:00+00:00
Episode link: https://podcast.hospitalitydaily.com/scp-2026/
Audio file: https://www.buzzsprout.com/2103299/episodes/19219126-the-soul-community-planet-playbook-for-performance-and-purpose-pam-ken-cruse-scp-hotels.mp3
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Duration seconds: 2853

## Resource

In this episode, Ken Cruse, Co-Founder and CEO at SCP Hotels, and Pam Cruse, Co-Founder and CMO at SCP Hotels, share their perspective on why values-led hotels are outperforming the broader industry on EBITDA, where guests are actually drawn now that a significant majority distrusts AI, and how vertical integration lets them move faster than chain-affiliated operators ever could. Mentioned in this episode: Our first conversation with Ken and Pam (Nov 2024)SCP Mendocino Inn and Farm and SCP Me...

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## Transcript

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