# FDEs: How Innovative Hotel Companies Are Building Better AI - Joseph McGroarty, Actabl [Sponsor Bonus]

Page: https://stenobird.com/podcast/hospitality-daily-podcast-5916452/fdes-how-innovative-hotel-companies-are-building-better-ai-joseph-mcgroarty-actabl-sponsor-bonus
Text version: https://stenobird.com/podcast/hospitality-daily-podcast-5916452/fdes-how-innovative-hotel-companies-are-building-better-ai-joseph-mcgroarty-actabl-sponsor-bonus.md
Podcast: [Hospitality Daily Podcast](https://stenobird.com/podcast/hospitality-daily-podcast-5916452)
Published: 2026-07-31T08:00:00+00:00
Episode link: https://podcast.hospitalitydaily.com/actabl-fde-story/
Audio file: https://www.buzzsprout.com/2103299/episodes/19569360-fdes-how-innovative-hotel-companies-are-building-better-ai-joseph-mcgroarty-actabl-sponsor-bonus.mp3
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Duration seconds: 1011

## Resource

In this sponsor bonus episode, Joseph McGroarty of Actabl shares what he learned working on site with a hotel company in the Forward Deployed Engineering model. He explains how observation and careful listening revealed the language, workflows, and operating knowledge needed to build AI around how hotel teams work and make decisions. You'll also hear how Actabl's Altitude product provides verified answers about hotel and portfolio performance, and why co-creation between hotel companies...

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## Transcript

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