# 176: A Craft that Can’t be Automated - Wisdom by WESA

Page: https://stenobird.com/podcast/horse-radio-network-all-shows-feed-386975/176-a-craft-that-can-t-be-automated-wisdom-by-wesa
Text version: https://stenobird.com/podcast/horse-radio-network-all-shows-feed-386975/176-a-craft-that-can-t-be-automated-wisdom-by-wesa.md
Podcast: [Horse Radio Network All Shows Feed](https://stenobird.com/podcast/horse-radio-network-all-shows-feed-386975)
Published: 2026-07-09T11:00:00+00:00
Episode link: https://wisdombywesa.com
Audio file: https://podcasts.captivate.fm/media/03d7f45a-580b-4ac2-8f46-7453d62c6304/WESA-176-final.mp3?played_on=f616025e-756f-4938-9d23-f1497a9491bd
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JSON: https://stenobird.com/v1/public/podcasts/horse-radio-network-all-shows-feed-386975/episodes/176-a-craft-that-can-t-be-automated-wisdom-by-wesa
Duration seconds: 1189

## Resource

Every Montana Silversmiths buckle tells a story and every buckle passes through 26 sets of hands before it reaches its new owner. Montana Silversmiths’ CEO, Jade Opfer, joins us to talk about preserving craftsmanship in an AI-driven world, the people behind the products, and why a brand rooted in the American West continues to resonate far beyond it. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Jade Opfer, CEO Montana Silversmiths - Website | Instagram | Facebook | Pinterest | Youtube

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## Transcript

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