# Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

Page: https://stenobird.com/podcast/honest-ecommerce-14292/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-04-06T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango-2mITRwz0
Audio file: https://api.riverside.com/hosting-analytics/media/18b78408ad87d2311d93b149b4f5ebbffd8c59a6feab4dac4d05eb97b75f5e89/eyJlcGlzb2RlSWQiOiI0MzNiMzY2OC1kMzc3LTQ2ZjYtYjhhYS0yMTdhNjQxZmJiYzciLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvNDMzYjM2NjgtZDM3Ny00NmY2LWI4YWEtMjE3YTY0MWZiYmM3LzEyOF9kZWZhdWx0X3RjLm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango
Duration seconds: 1515

## Resource

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer. Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private equity and held leadership positions at BerchWood Partners, Zephyr Management, and Nash & Co Capital in London. In This Conversation We Discuss: [00:00] Intro [01:43] Starting a venture as a side gig first [03:55] Sponsor: Migrate [05:54] Using free channels to find first users [06:56] Iterating platforms as the business grows [08:24] Starting local before scaling distribution [10:47] Sponsor: Intelligems [12:47] Failing fast to find what actually works [15:06] Aligning growth speed to profitability goals [18:08] Sponsor: Electric Eye [19:17] Building innovative products to scale [21:39] Callouts [21:48] Learning scaling operations the hard way [23:38] Recognizing that success is never a one-man show Resources: Subscribe to Honest Ecommerce on Youtube Healthy, fresh dog food delivery service spotandtango.com/ Follow Russell Breuer linkedin.com/in/russell-breuer-0b3b57 Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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## Transcript

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