# Turning Sports Updates Into Automated Revenue | Jamie Mottram | BreakingT

Page: https://stenobird.com/podcast/honest-ecommerce-14292/turning-sports-updates-into-automated-revenue-jamie-mottram-breakingt
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/turning-sports-updates-into-automated-revenue-jamie-mottram-breakingt.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2025-05-05T13:00:00+00:00
Episode link: https://honestecommerce.co/episodes/328-turning-sports-updates-into-automated-revenue-with-jamie-mottram-VTZPjIAH
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/turning-sports-updates-into-automated-revenue-jamie-mottram-breakingt
Duration seconds: 1986

## Resource

Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views. Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours of a game-changing play. Guided by the belief that fan excitement is the most powerful demand signal, Jamie has led BreakingT through rapid growth by building a responsive supply chain, refining its segmentation and outreach engine, and expanding across DTC, wholesale, and Amazon. In This Conversation We Discuss: [00:43] Intro [01:00] Creating products from real-time trends [01:26] Applying media skills to Ecommerce growth [02:33] Focusing on traction over profitability [02:57] Spotting viral moments fans want to wear [05:29] Launching with digital mockups to test demand [07:21] Fulfilling retail orders faster with screen print [08:49] Combining paid, organic, and affiliate for scale [12:12] Sponsors: Electric Eye, Social Snowball, Portless & Reach [17:17] Balancing speed between Ecommerce and wholesale [20:30] Pushing retail to move faster than seasonal cycles [21:22] Navigating approvals in licensed product drops [23:05] Realizing Amazon serves a different customer [23:56] Balancing marketplace growth with brand control [26:08] Choosing platforms based on product urgency [28:16] Turning social signals into merch decisions Resources: Subsc…

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## Transcript

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