# The Marketing and Logistics of Product Drops | Yong-Soo Chung | Urban EDC & GrowthJet

Page: https://stenobird.com/podcast/honest-ecommerce-14292/the-marketing-and-logistics-of-product-drops-yong-soo-chung-urban-edc-growthjet
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/the-marketing-and-logistics-of-product-drops-yong-soo-chung-urban-edc-growthjet.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2023-05-01T13:00:00+00:00
Episode link: https://honestecommerce.co/episodes/223-the-marketing-and-logistics-of-product-drops-with-yong-soo-chung-nQeeNUU0
Audio file: https://api.riverside.com/hosting-analytics/media/6ab6fd0d890628df67052a5e22bb5dadd616786b7cb6a2716862a1b653962e2c/eyJlcGlzb2RlSWQiOiJlNjcyYjI4NC1jNzNlLTQzODUtOGI0MC0zODdiODI4NmYyOTMiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvZTY3MmIyODQtYzczZS00Mzg1LThiNDAtMzg3YjgyODZmMjkzL2RlZmF1bHRfdGMubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/the-marketing-and-logistics-of-product-drops-yong-soo-chung-urban-edc-growthjet
Duration seconds: 1651

## Resource

Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands. He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms. He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer. Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder. In This Conversation We Discuss: [00:00] Intro [00:51] Talking about Spotted Humphrey [02:20] What Yong-Soo is up to these days [05:28] The idea and genesis of Urban EDC [07:28] Validating an idea if it’s viable as a business [08:34] Realizing that the business is scalable [10:33] Traditional vs the “drop” model [12:47] How getting banned on FB ads became an asset [14:12] Sponsor: Electric Eye electriceye.io/connect [15:09] Sponsor: JSON-LD For SEO jsonld.app [16:26] Sponsor: Retention.com retention.com/honest [17:18] The greatest asset for Urban EDC: Email list [18:18] Urban EDC’s series of email flows [20:18] Yamato Club: Urban EC’s paid membership [24:29] First Class Founders: Yong-Soo’s podcast [25:33] Don’t waste resources on something tractionless [26:00] Consistency is really important [26:40] Where to find Yong-Soo and Urban EDC Resources: Subscribe to Honest Ecommerce on Youtube A purveyor of artisan crafted everyday carry gear urbanedcsupply.com Grow your Ecommerce business without sacrificing the planet growthjet.com Learn proven strategies to start & grow your online business each week firstclassfounders.com Connect with Yong-Soo @YongSooChung Schedule an intro call with one of our experts electriceye.io/connect Get your free structured data audit for your store jsonld.app Book…

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