# The Importance of Trust in Growing a Business | Wylie Robinson | Rumpl

Page: https://stenobird.com/podcast/honest-ecommerce-14292/the-importance-of-trust-in-growing-a-business-wylie-robinson-rumpl
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/the-importance-of-trust-in-growing-a-business-wylie-robinson-rumpl.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2022-07-25T10:00:34+00:00
Episode link: https://honestecommerce.co/episodes/183-the-importance-of-trust-in-growing-a-business-with-wylie-robinson-3kGoJ_xY
Audio file: https://api.riverside.com/hosting-analytics/media/cf238a90f59fd7c97e407adffa254b6c09ddb9bcedab8c363e81ed539f139cc5/eyJlcGlzb2RlSWQiOiJhM2YwOTYyMS0xYTYwLTRjZjktODZmNS0xMjg2OWUzNTliMjEiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvYTNmMDk2MjEtMWE2MC00Y2Y5LTg2ZjUtMTI4NjllMzU5YjIxL2RlZmF1bHRfdGMubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/the-importance-of-trust-in-growing-a-business-wylie-robinson-rumpl
Duration seconds: 1236

## Resource

Wylie Robinson is the founder and CEO of Rumpl, a company that's on a mission to introduce the world to better blankets. Robinson started as a designer (architecture degree) and worked in many creative fields including graphic design, architecture, branding, illustration, music. Robinson is also a former professional mountain biker and avid surfer, skier, climber. In This Conversation We Discuss: [00:00] Intro [01:27] Why blankets? [02:28] How Wylie thought of the idea of blankets [04:37] Pivoting from Kickstarter to a brand [06:31] When or when not to release on Kickstarter [07:22] Acquiring new customers post-Kickstarter [08:30] Sponsor: Electric Eye electriceye.io [09:34] Sponsor: Mesa apps.shopify.com/mesa [10:22] Sponsor: Klaviyo klaviyo.com/honest [10:37] Experiencing co-founder separation [13:18] How Wylie’s role at Rumpl changed over the years [14:35] Wylie’s advice for delegation [16:34] Build a product that you understand yourself [17:51] Where to find Rumpl [18:17] Why Rumpl’s product selection in Amazon different Resources: Subscribe to Honest Ecommerce on Youtube Outdoor blankets that are inspired by nature and the outdoors and crafted with modern materials and technologies rumpl.com Connect with Wylie linkedin.com/in/wylierobinson Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Level up your customer support gorgias.grsm.io/honest Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Get started with a free account at klaviyo.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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## Transcript

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