# The Amazon Advantage: Launching and Testing New Brands | Josh Hadley | Ecomm Breakthrough | Bonus Ep

Page: https://stenobird.com/podcast/honest-ecommerce-14292/the-amazon-advantage-launching-and-testing-new-brands-josh-hadley-ecomm-breakthrough-bonus-ep
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/the-amazon-advantage-launching-and-testing-new-brands-josh-hadley-ecomm-breakthrough-bonus-ep.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2024-07-11T13:00:00+00:00
Episode link: https://honestecommerce.co/episodes/bonus-episode-the-amazon-advantage-launching-and-testing-new-brands-with-josh-hadley-Bv94nQax
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Duration seconds: 2082

## Resource

Josh Hadley is not just the founder and CEO of an eight-figure e-commerce brand; he is also a leading voice in the e-commerce space as the host of the Ecomm Breakthrough Podcast. His professional journey took off at American Airlines' Leadership Development Program, fresh from earning an MBA from the University of Utah. While maintaining his corporate career, Josh and his wife co-founded a custom wedding invitation business, leveraging their unique skill sets in the evenings. Recognizing an opportunity in the Amazon marketplace, they strategically pivoted their venture to create a stationery empire, growing their portfolio to over 1,300 products. Josh relishes the rewarding challenge of balancing business growth with family life in Dallas Texas. Raising three children while building a successful venture with his wife, he exemplifies the possibility of harmonizing personal fulfillment with professional success. In This Conversation We Discuss: [01:10] Discussing actionable ecommerce strategies [02:18] Reflecting on early entrepreneurial spirit [03:15] Inspiring innovative business ideas in college [03:48] Transforming a hobby into a thriving business [04:58] Experimenting with early Facebook Ads [05:33] Confronting scalability challenges [07:00] Adapting and evolving in Amazon [08:17] Developing entrepreneurial intuition [10:11] Advantages of using Amazon [11:55] Cons of Amazon [12:41] Navigating rising Amazon fees [14:04] Understanding revenue dynamics on Amazon [15:27] Leveraging Amazon's logistics efficiency [16:01] Testing product ideas on Amazon [18:06] Strategizing growth with proven Amazon products [18:42] Balancing Amazon and off-platform strategies [21:28] Tracking multi-channel ad performance [23:43] Active management in Amazon business [25:09] Learning tips f…

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