# Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

Page: https://stenobird.com/podcast/honest-ecommerce-14292/replacing-initial-ideas-to-build-what-customers-need-samantha-diamond-breanna-hughes-bird-be
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/replacing-initial-ideas-to-build-what-customers-need-samantha-diamond-breanna-hughes-bird-be.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-04-13T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/replacing-initial-ideas-to-build-what-customers-need-samantha-diamond-breanna-hughes-birdbe-ytLCL29E
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/3065064c-0c16-4236-b3af-9c39df01819d/group-item/a2ae6dfc-1e82-49c7-9984-501697403b08/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/replacing-initial-ideas-to-build-what-customers-need-samantha-diamond-breanna-hughes-bird-be
Duration seconds: 2044

## Resource

On this episode of Honest Ecommerce, we have Sam Diamond & Breanna Hughes, co-founders of fertility brand Bird&Be. We talk about turning a diagnosis into a mission, sharing vulnerable stories for customer loyalty, expanding impact to underserved customers, and so much more!

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## Transcript

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