# Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

Page: https://stenobird.com/podcast/honest-ecommerce-14292/rebranding-common-goods-for-modern-consumers-hilary-dubin-caroline-vasquez-huber-jones
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/rebranding-common-goods-for-modern-consumers-hilary-dubin-caroline-vasquez-huber-jones.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-05-25T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/rebranding-common-goods-for-modern-consumers-hilary-dubin-caroline-vasquez-huber-jones-S4FLFErB
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/41b241ec-eb0a-4f22-a21c-d4211a339fdd/group-item/c04c983d-0962-44df-bb3d-4b354874745d/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/rebranding-common-goods-for-modern-consumers-hilary-dubin-caroline-vasquez-huber-jones
Duration seconds: 2160

## Resource

On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with nicotine or quitting completely. We talk about meeting potential customers where they are, maximizing personal networks for growth, adding modern value to traditional products and so much more!

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## Transcript

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