# Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

Page: https://stenobird.com/podcast/honest-ecommerce-14292/overcoming-purchase-friction-in-thc-online-spaces-xander-shepherd-artet
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/overcoming-purchase-friction-in-thc-online-spaces-xander-shepherd-artet.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-05-04T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/overcoming-purchase-friction-in-thc-online-spaces-xander-shepherd-artet-FwWTG3YS
Audio file: https://api.riverside.com/hosting-analytics/media/308217405b61cb9c22a0524dfb4de18a20110cecde3b954b5a0e60f4895b6261/eyJlcGlzb2RlSWQiOiI0YzAwMGY3MS1hOThmLTQzZTYtYTZmZC1kZmRmZjE2MTcxYzIiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvNGMwMDBmNzEtYTk4Zi00M2U2LWE2ZmQtZGZkZmYxNjE3MWMyLzEyOF9kZWZhdWx0X3RjLm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/overcoming-purchase-friction-in-thc-online-spaces-xander-shepherd-artet
Duration seconds: 2954

## Resource

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors. With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and friends. In This Conversation We Discuss: [00:00] Intro [02:17] Finding Ecommerce ideas in daily life [05:48] Experimenting in small, safe spaces [10:29] Sponsor: Migrate [12:27] Reshaping customer perspectives [18:22] Callouts [18:32] Navigating customer purchase friction [21:11] Presenting your product as opportunity [25:05] Sponsor: Intelligems [27:05] Navigating state-by-state THC rules [31:50] Protecting customers with age checks [36:22] Sponsor: Electric Eye [37:31] Setting high standards for the industry [47:10] Connecting customers to buying paths Resources: Subscribe to Honest Ecommerce on Youtube The original THC aperitif artet.com/ Follow Xander Shepherd linkedin.com/in/xandershepherd/ Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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## Transcript

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