# Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa

Page: https://stenobird.com/podcast/honest-ecommerce-14292/omhu-s-zero-discount-strategy-behind-its-viral-teddy-sofa
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Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-08-03T13:00:00+00:00
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/omhu-s-zero-discount-strategy-behind-its-viral-teddy-sofa
Duration seconds: 1844

## Resource

Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social). Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands. In This Conversation We Discuss: [00:00] Introduction [01:56] Starting young in Ecommerce [02:55] Joining brands as an early as employee [03:44] Lessons from a failed first business [04:52] AOV then versus now [05:23] Unit economics simply explained [06:51] Sponsor: Klaviyo [09:00] Bundling and upselling on big-ticket items [10:18] Leaning and maximizing social first strategy [11:47] Why doubling down beats spreading thin [13:08] Building influencer teams in today’s market [14:04] Sponsor: Intelligems [15:59] Remembering the zero discount policy [17:26] Training customers to anticipate sales [18:50] Sponsor: eFulfillment Service [20:25] Discovering the long customer journey [22:32] Learning curves of a European brand in the US [24:49] Callouts [26:05] Navigating culture and politics in business [28:22] Difference of Brand and product led growth Resources: Subscribe to Honest Ecommerce on Youtube Home of the TEDDY Sofa omhucph.com/ Follow Alexander Morabbi Wulsch alexander-morabbi-wulsch-4486b3113 Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the…

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