# From Mommy Bloggers to Target Shelves: Tubby Todd's Story

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Text version: https://stenobird.com/podcast/honest-ecommerce-14292/from-mommy-bloggers-to-target-shelves-tubby-todd-s-story.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-07-27T13:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/64aca4ad69d85453b19fab42a359973dba5aa0446fd0076c71cbc25ddb1d63af/eyJlcGlzb2RlSWQiOiI2Njc3YWNlNy0zMTljLTRhYTAtOWI4NC1hMTFhYzE3OGVjYjkiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE2NzFhNjE4Mjg4MjNiZTc5NGU4Mjg0L2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi03LTI3X18xMC00NC0xNy5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/from-mommy-bloggers-to-target-shelves-tubby-todd-s-story
Duration seconds: 2067

## Resource

Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe for their little ones. Out of those discouragements came a drive and passion to create clean bath and skincare staples and they spent years developing products and testing them in their own home. Since then, Tubby Todd has grown into an entire line of body care basics. She lives in San Diego with her husband and four little ones. In This Conversation We Discuss: 00:00 Introduction 01:58 The entrepreneurial dream that started it all 04:06 Launching with zero money and no retail shelf 04:39 How her husband got the idea from his job 06:42 Skipping retail to build direct on Shopify 08:30 Sponsor: IntelliGems 10:22 What "community-based brands" really means 12:22 Why small goals matter more than big ones 12:53 Landing as the #1 baby skincare brand 14:49 Sponsor: Klaviyo 17:24 Balancing family while building a business 18:57 Biggest hiring mistakes and lessons learned 19:41 Why you should fire people faster 20:55 Sponsor: eFulfillment Service 21:45 The hardest part of entrepreneurship: building a team 23:26 Staying humble and not letting ego run the team 24:34 Callouts 24:44 Why employment tenure makes you a better founder 27:21 Not needing a radical idea, just a better one 28:05 Selling 70% of the company to private equity 30:01 Starting something new always feels uncomfortable 32:35 Breaking down the best-selling three-step bundle 33:17 How to connect and where to find Tubby Todd Re…

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