# Bonus Episode: Big Swings vs. Small Wins: Embracing the Testing Mindset with Adam Kitain

Page: https://stenobird.com/podcast/honest-ecommerce-14292/bonus-episode-big-swings-vs-small-wins-embracing-the-testing-mindset-with-adam-kitain
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/bonus-episode-big-swings-vs-small-wins-embracing-the-testing-mindset-with-adam-kitain.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2024-07-25T13:00:00+00:00
Episode link: https://honestecommerce.co/episodes/bonus-episode-big-swings-vs-small-wins-embracing-the-testing-mindset-with-adam-kitain-hRSIZ_ts
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Duration seconds: 2131

## Resource

Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests. In This Conversation We Discuss: [01:12] Intro [02:04] Transitioning from ridesharing to Ecommerce [03:09] Testing product prices for big impact [04:41] Benefiting from Google's unexpected move [05:44] Gaining traction with early adopters [06:44] Clarifying CRO basics and misconceptions [08:04] Balancing conversion rate and AOV [10:04] Adopting a testing mindset [11:56] Exploring test win rates and client mindset [13:45] Iterating quickly after test failures [14:36] Trusting data over intuition [15:55] Embracing non-winning test results [16:33] Assessing business lifecycle impact [17:10] Balancing orders with profit margins [19:18] Understanding statistical significance basics [21:04] Evaluating probabilities in test outcomes [22:23] Considering risks in statistical test outcomes [23:16] Moving on when tests reach clear results [24:52] Balancing creativity and analytics in a CRO [25:44] Psychological insights to optimize conversions [27:24] Leveraging psychology in Ecommerce strategies [28:18] Consumer behavior with key readings [29:04] Testing price strategies for bigger impact [30:24] Integrating brand education into conversion tactics [31:50] Optimizing landing pages for high traffic [33:20] Prioritizing first impressions o…

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## Transcript

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