# Behind the Crowdfunding Scenes of a Successful Brand | Samantha Coxe | Flaus

Page: https://stenobird.com/podcast/honest-ecommerce-14292/behind-the-crowdfunding-scenes-of-a-successful-brand-samantha-coxe-flaus
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/behind-the-crowdfunding-scenes-of-a-successful-brand-samantha-coxe-flaus.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2024-02-26T14:00:00+00:00
Episode link: https://honestecommerce.co/episodes/266-behind-the-crowdfunding-scenes-of-a-successful-brand-with-samantha-coxe-4gpEAxkH
Audio file: https://api.riverside.com/hosting-analytics/media/ef4ea6ee63f1b4732d529640ebfa8946182375591aa15ee008c366976b85a3d8/eyJlcGlzb2RlSWQiOiI4OGVjM2FkOC1mNzU1LTRmN2MtYjkzNy03ZGYzNmE2N2RiMDciLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvODhlYzNhZDgtZjc1NS00ZjdjLWI5MzctN2RmMzZhNjdkYjA3L2RlZmF1bHRfdGMubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/behind-the-crowdfunding-scenes-of-a-successful-brand-samantha-coxe-flaus
Duration seconds: 1844

## Resource

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality. In This Conversation We Discuss: [00:44] Intro [01:16] Flossing frustration sparks business idea [02:44] From concept to data validation [03:39] DIY-ing the first prototype [04:39] The power of surveys and data-driven validation [06:25] Discovering the target audience already existed [08:25] Navigating crowdfunding campaigns [09:38] Managing crowdfunding expectations [10:42] Partnering with crowdfunding agencies [12:27] Harnessing email list & pre-campaign momentum [15:27] Understanding crowdfunding realities [16:16] Episode sponsors [20:30] Learning the essentials before the actual launch [22:11] Strategic investor partnerships [23:10] Optimizing customer acquisition [24:09] Discovering diverse customer audiences [25:30] Focusing and improving what works [26:55] Stay the course, avoid over-expansion [28:10] Thriving in challenging times [29:47] Check out Flaus products Resources: Subscribe to Honest Ecommerce on Youtube The world’s first eco-friendly, electric flosser goflaus.com/ Follow Samantha Coxe linkedin.com/in/samanthacoxe/ Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ Revolutionize your inventory and fulfillment process portless.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podc…

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