# The Real Barrier to Aging-in-Place Technology Isn’t Families (Paula Marks)

Page: https://stenobird.com/podcast/home-care-strategy-lab-7276600/the-real-barrier-to-aging-in-place-technology-isn-t-families-paula-marks
Text version: https://stenobird.com/podcast/home-care-strategy-lab-7276600/the-real-barrier-to-aging-in-place-technology-isn-t-families-paula-marks.md
Podcast: [Home Care Strategy Lab](https://stenobird.com/podcast/home-care-strategy-lab-7276600)
Published: 2026-05-19T12:00:00+00:00
Episode link: https://share.transistor.fm/s/ba90185e
Audio file: https://media.transistor.fm/ba90185e/df336c53.mp3
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JSON: https://stenobird.com/v1/public/podcasts/home-care-strategy-lab-7276600/episodes/the-real-barrier-to-aging-in-place-technology-isn-t-families-paula-marks
Duration seconds: 3868

## Resource

#61 90% of home care calls still happen in crisis mode—after the fall, hospitalization, or cognitive decline has already escalated. Paula Marks, VP of At Home Caregivers, explains why the industry must move from reactive “sick care” to preventative wellness models before the caregiver shortage reaches a breaking point. From the growing demand for in-home monitoring technology to the surprising resistance coming from referral sources themselves, Paula breaks down what’s actually preventing families from aging safely at home—and why quality, prevention, and trusted partnerships will dictate the future of home care. Paula Marks paulam@athomecaregivers.com At Home Caregivers Sponsors: Phoebe.work

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