# Home Care Leaders Are Sleeping on Social Media (Nick Bonitatibus)

Page: https://stenobird.com/podcast/home-care-strategy-lab-7276600/home-care-leaders-are-sleeping-on-social-media-nick-bonitatibus
Text version: https://stenobird.com/podcast/home-care-strategy-lab-7276600/home-care-leaders-are-sleeping-on-social-media-nick-bonitatibus.md
Podcast: [Home Care Strategy Lab](https://stenobird.com/podcast/home-care-strategy-lab-7276600)
Published: 2026-02-11T13:00:00+00:00
Episode link: https://share.transistor.fm/s/1e0bc88d
Audio file: https://media.transistor.fm/1e0bc88d/c202b208.mp3
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JSON: https://stenobird.com/v1/public/podcasts/home-care-strategy-lab-7276600/episodes/home-care-leaders-are-sleeping-on-social-media-nick-bonitatibus
Duration seconds: 3947

## Resource

#47 If you’re building a strong culture, social media is easy. If you’re not, social media feels impossible—and most leaders opt out. Nick Bonitatibus breaks down how home care leaders should actually be using social platforms: not as a sales channel, but as a weekly business tool. We talk about what content really performs right now, why raw posts build more trust than polished ones, how to attract referrals and talent, and what real relationship-building looks (and it’s not cold DMs). We talk about how to translate visibility and credibility into real business outcomes—tune in. Nick Bonitatibus on LinkedIn Digital Champs Video Sales Accelerator

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## Transcript

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