# SEO, Google Ads, and AI in Home Care — Jeremy Fuller

Page: https://stenobird.com/podcast/home-care-hindsight-7020721/seo-google-ads-and-ai-in-home-care-jeremy-fuller
Text version: https://stenobird.com/podcast/home-care-hindsight-7020721/seo-google-ads-and-ai-in-home-care-jeremy-fuller.md
Podcast: [Home Care Hindsight](https://stenobird.com/podcast/home-care-hindsight-7020721)
Published: 2026-07-07T15:48:15+00:00
Episode link: https://9f9165e2-f6a0-4fa0-9333-b5a984a4b130.libsyn.com/seo-google-ads-and-ai-in-home-care-jeremy-fuller-0
Audio file: https://traffic.libsyn.com/secure/9f9165e2-f6a0-4fa0-9333-b5a984a4b130/HCH_EP91_Jeremy_Fuller.mp3?dest-id=4694632
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JSON: https://stenobird.com/v1/public/podcasts/home-care-hindsight-7020721/episodes/seo-google-ads-and-ai-in-home-care-jeremy-fuller
Duration seconds: 1600

## Resource

Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care agencies. In this episode, you'll discover: 1. The ChatGPT Surprise: How a client found their agency through ChatGPT—without it being a marketing goal. 2. The $500 Mistake: Why most home care agencies waste 80% of their Google Ads budget (and how to fix it). 3. Automation Pitfalls: The dangers of over-automating caregiver recruitment and how to strike the right balance. 4. SEO Myths Debunked: Why tracking rankings isn't SEO—and what moves the needle. 5. AI's Double-Edged Sword: How AI changes search behavior and the risks of unvetted AI-generated content. Lesson Takeaways: 1. Stop Choking Ad Spend: A $500/month Google Ads budget is often too small to be effective—either go bigger or pause entirely. 2. Humanize Automation: Use tech to streamline processes (like caregiver nurturing), but keep critical touchpoints personal. 3. Reviews Matter: Agencies with 100+ Google reviews dominate local search—aim higher than the industry average of 40. 4. AI Proof Your Content: Always review AI-generated material for compliance risks (e.g., "fall prevention" vs. "fall assistance"). Timestamps: 00:00 - Introduction 01:20 - Guest Introduction 01:23 - The unexpected ChatGPT client discovery story 02:47 - AHA! Moments, Learnings and Opportunities from Checking Business Processes in Home Care Agencies 03:17 - Jeremy's partnership to launch a home care agency in Tulsa 03:45 - Compliance challenges and automation opportunities in home care 05:00 - The problem with sending caregivers back to Indeed 06:55 - Jeremy's unique approach: Offering prayer during marketing audits 07:45 - The big mistake: Over-automating caregiver communication 09:10…

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