# Todd Falcone and How to Recruit Professionals

Page: https://stenobird.com/podcast/home-business-profits-with-ray-higdon-1436279/todd-falcone-and-how-to-recruit-professionals
Text version: https://stenobird.com/podcast/home-business-profits-with-ray-higdon-1436279/todd-falcone-and-how-to-recruit-professionals.md
Podcast: [Home Business Profits with Ray Higdon](https://stenobird.com/podcast/home-business-profits-with-ray-higdon-1436279)
Published: 2026-04-23T11:00:00+00:00
Episode link: https://rayhigdon.libsyn.com/todd-falcone-and-how-to-recruit-professionals
Audio file: https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/rayhigdon/Podcast_-_Apr_23_2026_-_Todd_Falcone_and_How_to_recruit_professionals.mp3?dest-id=196813
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JSON: https://stenobird.com/v1/public/podcasts/home-business-profits-with-ray-higdon-1436279/episodes/todd-falcone-and-how-to-recruit-professionals
Duration seconds: 1368

## Resource

Industry legend Todd Falcone — 36 years in network marketing, 17 of them building in the field — sits down with Ray Higdon to break down one of the most powerful and underutilized recruiting strategies in the profession: targeting high-caliber professionals. Todd shares why commission-based professionals like realtors, insurance agents, and financial planners are a natural fit for network marketing — they already prospect, sell, handle rejection, and take risks for a living. The result? Higher-quality conversations, faster decisions, and teammates who actually show up and produce. Ray and Todd walk through exactly how Todd developed his signature "peak interest question," why he ditched purchasing business opportunity seeker leads in favor of cold outreach to professionals, and the mindset shift that separates distributors who stay stuck talking to unqualified prospects from those who build with momentum. They also tackle the #1 reason most network marketers never take this approach — fear of judgment — and why that fear is completely unfounded when you're approaching people who are already wired for business. Todd also previews his free training at HigdonGroup.com/Professionals, a step-by-step deep dive into recruiting professionals word for word, without begging, chasing, or sounding like a pitch artist. Whether you're brand new or a seasoned builder frustrated with low-quality conversations, this episode will change how you look at every for-sale sign, insurance office, and real estate listing in your area. 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, a…

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## Transcript

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