# "Build Relationships First" Is Terrible Sales Advice

Page: https://stenobird.com/podcast/home-business-profits-with-ray-higdon-1436279/build-relationships-first-is-terrible-sales-advice
Text version: https://stenobird.com/podcast/home-business-profits-with-ray-higdon-1436279/build-relationships-first-is-terrible-sales-advice.md
Podcast: [Home Business Profits with Ray Higdon](https://stenobird.com/podcast/home-business-profits-with-ray-higdon-1436279)
Published: 2026-04-30T11:00:00+00:00
Episode link: https://rayhigdon.libsyn.com/build-relationships-first-is-terrible-sales-advice
Audio file: https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/rayhigdon/Podcast_-_Apr_30_2026_-_Build_Relationships_First_Is_Terrible_Sales_Advice.mp3?dest-id=196813
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JSON: https://stenobird.com/v1/public/podcasts/home-business-profits-with-ray-higdon-1436279/episodes/build-relationships-first-is-terrible-sales-advice
Duration seconds: 371

## Resource

Most network marketers have been taught that building relationships before pitching is the golden rule of sales. But what if that advice is actually costing you recruits, commissions, and credibility? In this episode, Ray Higdon delivers an unpopular but powerful truth: when it comes to reaching out to strangers on social media, "build relationships first" is not just ineffective… it's dishonest. He breaks down: Why people prefer you get straight to the point Why problem-solving drives every sale The 2 things you must communicate when messaging cold prospects You'll also hear real results from this approach: One client became the #1 recruiter in her company Another generated $100,000 in personal commissions in under 90 days If you're waiting for attraction marketing to work while your pipeline is dry, this episode is your wake-up call. Ray also shares a clear framework using 3 targeting methods: Occupation Location Intelligent Comment So you can stop guessing… and start converting. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs ( https://rayhigdoncoaching.com ). Ray helps sales leaders create teams that perform without draining them. Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book Connect with Ray: ★ Podcas…

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## Transcript

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