# How would you sell Christianity today? with Rory Sutherland

Page: https://stenobird.com/podcast/holy-smoke-637985/how-would-you-sell-christianity-today-with-rory-sutherland
Text version: https://stenobird.com/podcast/holy-smoke-637985/how-would-you-sell-christianity-today-with-rory-sutherland.md
Podcast: [Holy Smoke](https://stenobird.com/podcast/holy-smoke-637985)
Published: 2026-04-05T01:00:00+00:00
Episode link: https://shows.acast.com/holy-smoke/episodes/how-would-you-sell-christianity-today-with-rory-sutherland
Audio file: https://sphinx.acast.com/p/open/s/6835905c2780b226c72e9d0d/e/69cf0f07d2e95f51318efc52/media.mp3?tk=eyJ0ayI6ImRlZmF1bHQiLCJhZHMiOnRydWUsInNwb25zIjp0cnVlLCJzdGF0dXMiOiJwdWJsaWMifQ==&sig=TLL5mq1k2ygh0bXy7dsIzZZ9Sf6WTPB97d3OZPEJHRc
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Duration seconds: 1701

## Resource

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear? Produced by Patrick Gibbons. Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more. For more Spectator podcasts, go to spectator.co.uk/podcasts . Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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