# The Rise of the AI Creative

Page: https://stenobird.com/podcast/higher-intelligence-6721297/the-rise-of-the-ai-creative
Text version: https://stenobird.com/podcast/higher-intelligence-6721297/the-rise-of-the-ai-creative.md
Podcast: [Higher Intelligence](https://stenobird.com/podcast/higher-intelligence-6721297)
Published: 2026-03-17T07:00:00+00:00
Episode link: https://higher-intelligence.simplecast.com/episodes/the-rise-of-the-ai-creative-JoNovs_f
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/9e1df961-05bd-43c4-97c5-74c3f315a7ba/episodes/a7935749-c777-48f2-9165-0de5a4e4c609/audio/128/default.mp3?aid=rss_feed&awCollectionId=9e1df961-05bd-43c4-97c5-74c3f315a7ba&awEpisodeId=a7935749-c777-48f2-9165-0de5a4e4c609&feed=34l7JQin
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/higher-intelligence-6721297/episodes/the-rise-of-the-ai-creative
Duration seconds: 2673

## Resource

JC is joined by Mike McGetrick to examine how AI is transforming the creative process in higher education marketing. They discuss the evolution of creative roles, the impact of AI-powered tools like Adobe Firefly, and the balance between efficiency and authentic brand storytelling. JC and Mike also explore AI’s role in democratizing content creation, maintaining authenticity, and reshaping creative education. Listeners gain insights on implementing AI-driven creative strategies while preserving the core values and differentiation unique to each institution.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/higher-intelligence-6721297/episodes/the-rise-of-the-ai-creative/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/higher-intelligence-6721297/the-rise-of-the-ai-creative.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.