# Where Should You Spend Your Next Marketing Dollar?

Page: https://stenobird.com/podcast/higher-ed-pulse-1187895/where-should-you-spend-your-next-marketing-dollar
Text version: https://stenobird.com/podcast/higher-ed-pulse-1187895/where-should-you-spend-your-next-marketing-dollar.md
Podcast: [Higher Ed Pulse](https://stenobird.com/podcast/higher-ed-pulse-1187895)
Published: 2026-03-23T07:00:00+00:00
Episode link: https://the-enrollify-podcast.simplecast.com/episodes/where-should-you-spend-your-next-marketing-dollar-6HVEbbvp
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/56fbe55e-2746-407b-9480-b55da412a256/episodes/4298e7cf-2ead-47e9-b2f5-fb099f86eabe/audio/128/default.mp3?aid=rss_feed&awCollectionId=56fbe55e-2746-407b-9480-b55da412a256&awEpisodeId=4298e7cf-2ead-47e9-b2f5-fb099f86eabe&feed=uTdbAbdB
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JSON: https://stenobird.com/v1/public/podcasts/higher-ed-pulse-1187895/episodes/where-should-you-spend-your-next-marketing-dollar
Duration seconds: 1710

## Resource

Mallory sits down with Josh Dodson, VP of Performance Marketing and Analytics at BVK, to unpack one of the biggest questions in enrollment marketing today: what is actually driving enrollment? Their conversation challenges the false confidence many leaders place in dashboards, last-click reporting, and traditional attribution tools that were never designed to capture the full complexity of student decision-making. For higher ed marketers navigating long recruitment cycles, shifting privacy rules, and growing pressure to prove ROI, this episode offers a sharper framework for data analytics in higher education. It is a candid, timely listen for anyone trying to build a smarter marketing strategy for student recruitment without mistaking visibility for truth.

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## Transcript

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