# The LinkedIn Double Standard Costing Higher Ed Its Best Marketers

Page: https://stenobird.com/podcast/higher-ed-pulse-1187895/the-linkedin-double-standard-costing-higher-ed-its-best-marketers
Text version: https://stenobird.com/podcast/higher-ed-pulse-1187895/the-linkedin-double-standard-costing-higher-ed-its-best-marketers.md
Podcast: [Higher Ed Pulse](https://stenobird.com/podcast/higher-ed-pulse-1187895)
Published: 2026-06-29T07:00:00+00:00
Episode link: https://the-enrollify-podcast.simplecast.com/episodes/the-linkedin-double-standard-costing-higher-ed-its-best-marketers-CDn_Vrs6
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/56fbe55e-2746-407b-9480-b55da412a256/episodes/233acf06-28fd-416a-8200-0ac47391ef79/audio/128/default.mp3?aid=rss_feed&awCollectionId=56fbe55e-2746-407b-9480-b55da412a256&awEpisodeId=233acf06-28fd-416a-8200-0ac47391ef79&feed=uTdbAbdB
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JSON: https://stenobird.com/v1/public/podcasts/higher-ed-pulse-1187895/episodes/the-linkedin-double-standard-costing-higher-ed-its-best-marketers
Duration seconds: 2270

## Resource

The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industry. Mallory sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to uncover the systemic issues fueling this exhaustion and explore how institutions can reverse the trend. Drawing from his own journey climbing from a small four-person team at Muhlenberg College to overseeing 22 creatives at a historic flagship university, Shane breaks down the unique hurdles of stepping into a high-visibility executive marketing role. They dive headfirst into a problematic culture where leadership often misinterprets professional development and personal LinkedIn branding as a “flight risk” rather than a powerful, organic extension of the university's reach.

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## Transcript

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