# The Failed FIFA World Cup Sale & Is EPL Viewing Changing Forever?

Page: https://stenobird.com/podcast/high-performance-business-7257183/the-failed-fifa-world-cup-sale-is-epl-viewing-changing-forever
Text version: https://stenobird.com/podcast/high-performance-business-7257183/the-failed-fifa-world-cup-sale-is-epl-viewing-changing-forever.md
Podcast: [High Performance Business](https://stenobird.com/podcast/high-performance-business-7257183)
Published: 2026-08-05T01:00:00+00:00
Episode link: https://shows.acast.com/the-room-where-it-happened/episodes/the-failed-fifa-world-cup-sale-the-premier-league-abandoning
Audio file: https://sphinx.acast.com/p/open/s/67b8a49ac0f169362a5f3f65/e/6a721243bfbb5dcf1ddeebfc/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/the-failed-fifa-world-cup-sale-is-epl-viewing-changing-forever
Duration seconds: 3715

## Resource

Colin Murray and Natalie Pirks are joined by football finance expert Kieran Maguire to unpack a week that shook the game. FIFA President Gianni Infantino's proposal to sell stakes in the FIFA World Cup to private investors has met fierce opposition from UEFA and football associations around the world. So what happens next, and what could it mean for the future of the tournament? Plus, the Premier League is quietly building its own direct-to-consumer streaming service. Colin and Natalie debate how soon it could change the way fans watch football, while Kieran breaks down the financial realities behind broadcast rights, club revenues and what's really at stake for the future of the game. We'd love to answer your questions! Send them to @highperformance.business on Instagram. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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