# How to Win & Host a World Cup Bid | Ex-Fifa Executive Page: https://stenobird.com/podcast/high-performance-business-7257183/how-to-win-host-a-world-cup-bid-ex-fifa-executive Text version: https://stenobird.com/podcast/high-performance-business-7257183/how-to-win-host-a-world-cup-bid-ex-fifa-executive.md Podcast: [High Performance Business](https://stenobird.com/podcast/high-performance-business-7257183) Published: 2026-06-09T01:00:00+00:00 Episode link: https://shows.acast.com/the-room-where-it-happened/episodes/how-to-win-host-a-world-cup-bid-ex-fifa-executive Audio file: https://sphinx.acast.com/p/open/s/67b8a49ac0f169362a5f3f65/e/6a26ce3ce3e0d3141f042f91/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/how-to-win-host-a-world-cup-bid-ex-fifa-executive Duration seconds: 2161 ## Resource CEO of CSME James Johnson takes us behind the scenes of hosting the most successful Women's World Cup in history, revealing why major events need strategic purpose, not just political visibility. He shows how real legacy isn't a buzzword, it's a measurable strategy that must begin years before the first whistle. From the Matildas' historic run becoming the most-watched television event in Australian history, to unlocking government funding by aligning sport with public health policy, James makes the case that the deepest legacy of any major event is a permanent cultural shift, one felt far beyond the final whistle. This is the blueprint for how sport can change a nation, not just entertain one. IFS - award-winning Asset & Service Management software ðŸ‘‰ Reimagine your operations at: https://highpfrmc.com/ifs-au  XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au  Hosted on Acast. See acast.com/privacy for more information. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/how-to-win-host-a-world-cup-bid-ex-fifa-executive/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/high-performance-business-7257183/how-to-win-host-a-world-cup-bid-ex-fifa-executive.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.