# "Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)

Page: https://stenobird.com/podcast/high-performance-business-7257183/flat-white-or-f-off-rory-sutherland-s-marketing-masterclass-re-release
Text version: https://stenobird.com/podcast/high-performance-business-7257183/flat-white-or-f-off-rory-sutherland-s-marketing-masterclass-re-release.md
Podcast: [High Performance Business](https://stenobird.com/podcast/high-performance-business-7257183)
Published: 2026-07-14T02:00:00+00:00
Episode link: https://shows.acast.com/the-room-where-it-happened/episodes/flat-white-or-f-off-rory-sutherlands-marketing-masterclass-r
Audio file: https://sphinx.acast.com/p/open/s/67b8a49ac0f169362a5f3f65/e/6a55391d9fd983917d0febc4/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/flat-white-or-f-off-rory-sutherland-s-marketing-masterclass-re-release
Duration seconds: 2462

## Resource

What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook? In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers. It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights. XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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