# The Healthtech Marketing Show: How We Grew Inbound Meetings 89% by Optimizing for AI Search

Page: https://stenobird.com/podcast/healthcare-now-radio-podcast-network-discussions-on-healthcare-including-technology-innovation-policy-data-security-telehealth-and-more-visit-healthcarenowradio-com-475962/the-healthtech-marketing-show-how-we-grew-inbound-meetings-89-by-optimizing-for-ai-search
Text version: https://stenobird.com/podcast/healthcare-now-radio-podcast-network-discussions-on-healthcare-including-technology-innovation-policy-data-security-telehealth-and-more-visit-healthcarenowradio-com-475962/the-healthtech-marketing-show-how-we-grew-inbound-meetings-89-by-optimizing-for-ai-search.md
Podcast: [Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com](https://stenobird.com/podcast/healthcare-now-radio-podcast-network-discussions-on-healthcare-including-technology-innovation-policy-data-security-telehealth-and-more-visit-healthcarenowradio-com-475962)
Published: 2026-05-03T00:00:00+00:00
Episode link: https://soundcloud.com/hcnradio/the-healthtech-98757303
Audio file: http://www.podtrac.com/pts/redirect.mp3/feeds.soundcloud.com/stream/2312459756-hcnradio-the-healthtech-98757303.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/healthcare-now-radio-podcast-network-discussions-on-healthcare-including-technology-innovation-policy-data-security-telehealth-and-more-visit-healthcarenowradio-com-475962/episodes/the-healthtech-marketing-show-how-we-grew-inbound-meetings-89-by-optimizing-for-ai-search
Duration seconds: 2860

## Resource

Over the last six months, Health Launchpad has seen inbound meetings grow by 89% year over year, direct and referral traffic increase by 3.6x, and session engagement run 35% longer from AI-sourced visitors. Perhaps most telling, prospects are regularly showing up to first calls already familiar with who they are and what they do, because they were found through ChatGPT or Claude, not through Google or any outbound campaign. On this episode, host Adam Turinas sits down with Mark Erwich, our Chief Strategy Officer, to walk through exactly how we got here and what you can do to see similar results. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/healthcare-now-radio-podcast-network-discussions-on-healthcare-including-technology-innovation-policy-data-security-telehealth-and-more-visit-healthcarenowradio-com-475962/episodes/the-healthtech-marketing-show-how-we-grew-inbound-meetings-89-by-optimizing-for-ai-search/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/healthcare-now-radio-podcast-network-discussions-on-healthcare-including-technology-innovation-policy-data-security-telehealth-and-more-visit-healthcarenowradio-com-475962/the-healthtech-marketing-show-how-we-grew-inbound-meetings-89-by-optimizing-for-ai-search.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.