# Why Storytelling Matters When Changing Company Culture

Page: https://stenobird.com/podcast/hbr-on-leadership-6411274/why-storytelling-matters-when-changing-company-culture
Text version: https://stenobird.com/podcast/hbr-on-leadership-6411274/why-storytelling-matters-when-changing-company-culture.md
Podcast: [HBR On Leadership](https://stenobird.com/podcast/hbr-on-leadership-6411274)
Published: 2026-03-04T11:10:36+00:00
Episode link: https://hbr.org/podcast/2026/03/why-storytelling-matters-when-changing-company-culture
Audio file: https://audio.hbr.org/on-leadership/20260303164152-WhyStorytellingMattersWhenChangingCompanyCulture.mp3
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JSON: https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/why-storytelling-matters-when-changing-company-culture
Duration seconds: 1882

## Resource

Jay Barney, a professor at the University of Utah’s David Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread authentic and memorable stories. The new stories then emanated throughout the workforce and rewrote the old narrative. Barney explains the six rules leaders need to follow to drive cultural change with storytelling.

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## Transcript

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