# What Actually Works to Change Someone’s Mind

Page: https://stenobird.com/podcast/hbr-on-leadership-6411274/what-actually-works-to-change-someone-s-mind
Text version: https://stenobird.com/podcast/hbr-on-leadership-6411274/what-actually-works-to-change-someone-s-mind.md
Podcast: [HBR On Leadership](https://stenobird.com/podcast/hbr-on-leadership-6411274)
Published: 2025-12-31T11:10:33+00:00
Episode link: https://hbr.org/podcast/2025/12/what-actually-works-to-change-someones-mind
Audio file: https://audio.hbr.org/on-leadership/20251223152203-WhatActuallyWorkstoChangeSomeone_sMind.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/what-actually-works-to-change-someone-s-mind
Duration seconds: 1369

## Resource

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger is the author of the book “The Catalyst: How to Change Anyone’s Mind.”

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/what-actually-works-to-change-someone-s-mind/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/hbr-on-leadership-6411274/what-actually-works-to-change-someone-s-mind.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.