# Looking Back on Nike’s Evolution from Startup to Global Enterprise Page: https://stenobird.com/podcast/hbr-on-leadership-6411274/looking-back-on-nike-s-evolution-from-startup-to-global-enterprise Text version: https://stenobird.com/podcast/hbr-on-leadership-6411274/looking-back-on-nike-s-evolution-from-startup-to-global-enterprise.md Podcast: [HBR On Leadership](https://stenobird.com/podcast/hbr-on-leadership-6411274) Published: 2026-03-11T11:05:50+00:00 Episode link: https://hbr.org/podcast/2026/03/looking-back-on-nikes-evolution-from-startup-to-global-enterprise Audio file: https://audio.hbr.org/on-leadership/20260310144850-LookingBackonNike_sEvolutionfromStartuptoGlobalEnterprise.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/looking-back-on-nike-s-evolution-from-startup-to-global-enterprise Duration seconds: 1197 ## Resource Phil Knight, co-founder, former CEO, and Chairman Emeritus of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together, they changed how running shoes are designed and made. In this conversation from 2017, Knight reflects on the company’s enduring culture of innovation, as well as the company’s succession process for the CEO role. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/looking-back-on-nike-s-evolution-from-startup-to-global-enterprise/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/hbr-on-leadership-6411274/looking-back-on-nike-s-evolution-from-startup-to-global-enterprise.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.