# How the Best Leaders Develop and Spend “Innovation Capital”

Page: https://stenobird.com/podcast/hbr-on-leadership-6411274/how-the-best-leaders-develop-and-spend-innovation-capital
Text version: https://stenobird.com/podcast/hbr-on-leadership-6411274/how-the-best-leaders-develop-and-spend-innovation-capital.md
Podcast: [HBR On Leadership](https://stenobird.com/podcast/hbr-on-leadership-6411274)
Published: 2025-12-24T11:10:48+00:00
Episode link: https://hbr.org/podcast/2025/12/how-the-best-leaders-develop-and-spend-innovation-capital
Audio file: https://audio.hbr.org/on-leadership/20251219162305-HowtheBestLeadersDevelopandSpend_InnovationCapital_.mp3
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JSON: https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/how-the-best-leaders-develop-and-spend-innovation-capital
Duration seconds: 1259

## Resource

Nathan Furr, professor of strategy at INSEAD, researches what makes great innovative leaders, and he reveals how they develop and spend “innovation capital.” Like social or political capital, it’s a power to motivate employees, win the buy-in of stakeholders, and sell breakthrough products. Furr argues that innovation capital is something everyone can develop and grow by using something he calls impression amplifiers. Furr is the coauthor of the book “Innovation Capital: How to Compete—and Win—Like the World's Most Innovative Leaders.”

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