# What You Must Deliver to Win Customers Today

Page: https://stenobird.com/podcast/hbr-ideacast-650643/what-you-must-deliver-to-win-customers-today
Text version: https://stenobird.com/podcast/hbr-ideacast-650643/what-you-must-deliver-to-win-customers-today.md
Podcast: [HBR IdeaCast](https://stenobird.com/podcast/hbr-ideacast-650643)
Published: 2026-02-13T15:00:51+00:00
Episode link: https://hbr.org/podcast/2026/02/what-you-must-deliver-to-win-customers-today
Audio file: https://audio.hbr.org/ideacast/20260206162206-1065_WhatYouMustDelivertoWinCustomersToday.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/hbr-ideacast-650643/episodes/what-you-must-deliver-to-win-customers-today
Duration seconds: 1790

## Resource

What if your customers aren't looking for better products and services, but for a way for themselves to become better? While the experience economy remains important, Strategic Horizons cofounder B. Joseph Pine II argues that it's not enough to acquire and retain customers in today's competitive environment. He sees the next wave in business as one focused on offering outcomes to customers - and that might even mean only getting paid when customers succeed. He shares how this model might actually reduce risk, what it means in a world of AI and mass personalization, and ways that companies can truly deliver on their promises. Pine is author of the book The Transformation Economy: Guiding Customers to Achieve Their Aspirations.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/hbr-ideacast-650643/episodes/what-you-must-deliver-to-win-customers-today/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/hbr-ideacast-650643/what-you-must-deliver-to-win-customers-today.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.