# Should You Sell Your Startup, or Install a New CEO? (Case Study)

Page: https://stenobird.com/podcast/harvard-business-review-7777387/should-you-sell-your-startup-or-install-a-new-ceo-case-study
Text version: https://stenobird.com/podcast/harvard-business-review-7777387/should-you-sell-your-startup-or-install-a-new-ceo-case-study.md
Podcast: [Harvard Business Review](https://stenobird.com/podcast/harvard-business-review-7777387)
Published: 2026-06-28T23:30:00+00:00
Episode link: https://traffic.megaphone.fm/VG4063697392.mp3?updated=1778648563
Audio file: https://traffic.megaphone.fm/VG4063697392.mp3?updated=1778648563
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JSON: https://stenobird.com/v1/public/podcasts/harvard-business-review-7777387/episodes/should-you-sell-your-startup-or-install-a-new-ceo-case-study
Duration seconds: 383

## Resource

Should You Sell Your Startup, or Find a New CEO? (Case Study) 29 Jan 2020 --- Should a small company founder facing stalling growth sell to a competitor or hire a new CEO? In this HBR fictionalized case study, 2 Proud Pups is Elena's all-natural dog care product business. She launched it to create products that weren't full of chemicals that irritated her dogs. She invested her own savings, and grew her staff and product line — and now her products are carried by more than 1,000 independent pet retailers nationwide. But revenue growth has stalled flat, and she's ready for a change. She sees two options for moving forward: Option 1: Hire a new CEO who wants to target Amazon, Chewy, and Petco. She'd get less cash up front, but could retain her majority shareholder position while stepping back from the business. Option 2: Sell the company to a competitor who could expand her brand's reach, gaining a generous cash buyout and 10% of merged equity — while losing control of the company and risking a departure from her values. What would you do? Script and Audio Production : Jessica Gidal Based on the HBR Case Study, “A Founder Steps Back from Her Start-Up” by David R. Dixon https://hbr.org/2018/06/case-study-can-i-step-back-from-my-start-up Illustration: Ryan Garcia Animation: Riko Cribbs --------------------------------------------------------------------- At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and mor…

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