# How to Market Sustainable Products

Page: https://stenobird.com/podcast/harvard-business-review-7777387/how-to-market-sustainable-products
Text version: https://stenobird.com/podcast/harvard-business-review-7777387/how-to-market-sustainable-products.md
Podcast: [Harvard Business Review](https://stenobird.com/podcast/harvard-business-review-7777387)
Published: 2026-09-05T18:00:00+00:00
Episode link: https://traffic.megaphone.fm/VG3755821242.mp3
Audio file: https://traffic.megaphone.fm/VG3755821242.mp3
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JSON: https://stenobird.com/v1/public/podcasts/harvard-business-review-7777387/episodes/how-to-market-sustainable-products
Duration seconds: 179

## Resource

How to Market Sustainable Products 30 Jan 2025 --- Experts suggest that customers fall into three categories: those who highly value sustainability, those who value it moderately, and those who don’t care or are even skeptical. Marketers need to consider each of these groups. Read the full article by Frédéric Dalsace and Goutam Challagalla here: https://s.hbr.org/40EddTl Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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