# How Footwear Startup Allbirds is Decarbonizing Apparel | Cold Call

Page: https://stenobird.com/podcast/harvard-business-review-7777387/how-footwear-startup-allbirds-is-decarbonizing-apparel-cold-call
Text version: https://stenobird.com/podcast/harvard-business-review-7777387/how-footwear-startup-allbirds-is-decarbonizing-apparel-cold-call.md
Podcast: [Harvard Business Review](https://stenobird.com/podcast/harvard-business-review-7777387)
Published: 2026-05-25T19:30:00+00:00
Episode link: https://traffic.megaphone.fm/VG2068879914.mp3?updated=1778676520
Audio file: https://traffic.megaphone.fm/VG2068879914.mp3?updated=1778676520
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JSON: https://stenobird.com/v1/public/podcasts/harvard-business-review-7777387/episodes/how-footwear-startup-allbirds-is-decarbonizing-apparel-cold-call
Duration seconds: 2425

## Resource

How Footwear Startup Allbirds is Decarbonizing Fashion | Cold Call 23 Aug 2023 --- In 2021, the footwear startup Allbirds was extending its product range into apparel and expanding beyond its online store to open more retail stores around the world. It was also freely sharing its know-how and material innovations with its competitors to try to scale its efforts to decarbonize fashion, by substituting natural materials for conventional petroleum-based materials and leather. But the company also had to find ways to remain differentiated, based on design and comfort. Harvard Business School professor Mike Toffel and Allbirds co-founder and co-CEO Joey Zwillinger discuss the growing environmental impact of the fashion industry and how the company managed the tension between advancing its environmental mission and staying ahead of competitors in the case, Allbirds: Decarbonizing Fashion. This episode originally aired on Cold Call on January 25, 2022 You can also listen to this episode on HBR.org, and wherever you listen to podcasts: - HBR.org (transcript available here): https://hbr.org/podcast/2022/01/how-footwear-startup-allbirds-is-decarbonizing-fashion - Apple Podcasts: https://podcasts.apple.com/us/podcast/how-footwear-startup-allbirds-is-decarbonizing-fashion/id1156646189?i=1000548941901 - Spotify: https://open.spotify.com/episode/6yV1HQLK0dGhkla5xvODdE?si=110173655b4c4352 - Stitcher: https://listen.stitcher.com/yvap/?af_dp=stitcher://episode/89959207&af_web_dp=https://www.stitcher.com/episode/89959207&deep_link_value=stitcher://episode/89959207 - Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2NvbGQtY2FsbA/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAxNi0wOS0xNjpjb2xkLWNhbGwuMDE2NQ?sa=X&ved=0CAIQuI…

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