# Executing a Consumer Fintech Startup within Goldman Sachs | Cold Call

Page: https://stenobird.com/podcast/harvard-business-review-7777387/executing-a-consumer-fintech-startup-within-goldman-sachs-cold-call
Text version: https://stenobird.com/podcast/harvard-business-review-7777387/executing-a-consumer-fintech-startup-within-goldman-sachs-cold-call.md
Podcast: [Harvard Business Review](https://stenobird.com/podcast/harvard-business-review-7777387)
Published: 2026-06-14T19:30:00+00:00
Episode link: https://traffic.megaphone.fm/VG2078321406.mp3?updated=1778676615
Audio file: https://traffic.megaphone.fm/VG2078321406.mp3?updated=1778676615
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Duration seconds: 1773

## Resource

Running a Consumer Fintech Startup within Goldman Sachs | Cold Call 5 Jul 2023 --- Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass market, high-yield deposits, and a credit card in partnership with Apple. Harvard Business School associate professor Rory McDonald discusses the challenges of launching and operating a startup within an established company in his case, “Marcus by Goldman Sachs.” This episode originally aired on Cold Call on June 1, 2021. You can also listen to this episode on HBR.org, and wherever you listen to podcasts: - HBR.org (transcript available here): https://hbr.org/podcast/2021/06/running-a-consumer-fintech-startup-within-goldman-sachs?autocomplete=true - Apple Podcasts: https://podcasts.apple.com/us/podcast/running-a-consumer-fintech-startup-within-goldman-sachs/id1156646189?i=1000523781263 - Spotify: https://open.spotify.com/episode/5mhZtOsVi73h8REb3dTLWs?si=d2696f1dc191426d - Stitcher: https://www.stitcher.com/show/cold-call/episode/running-a-consumer-fintech-startup-within-goldman-sachs-84383250 - Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2NvbGQtY2FsbA/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAxNi0wOS0xNjpjb2xkLWNhbGwuMDE0OQ?sa=X&ved=0CAIQuIEEahcKEwjw7OHitOv_AhUAAAAAHQAAAAAQLA Series Description: Harvard Business School’s legendary case studies, distilled into podcast form. About Harvard Business Review: Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published o…

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## Transcript

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