# How to Build a World Class Substack in 2025 with Claire Venus

Page: https://stenobird.com/podcast/hapitalist-7385743/how-to-build-a-world-class-substack-in-2025-with-claire-venus
Text version: https://stenobird.com/podcast/hapitalist-7385743/how-to-build-a-world-class-substack-in-2025-with-claire-venus.md
Podcast: [Hapitalist](https://stenobird.com/podcast/hapitalist-7385743)
Published: 2025-07-18T19:06:00+00:00
Episode link: https://podcast.hapitalist.com/p/how-to-build-a-world-class-substack-ed2
Audio file: https://api.substack.com/feed/podcast/168492130/63cb36a369140e49228a2e6558c78ea9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/hapitalist-7385743/episodes/how-to-build-a-world-class-substack-in-2025-with-claire-venus
Duration seconds: 3473

## Resource

* Listen/subscribe on Apple * Listen/subscribe on Spotify * Listen/subscribe on Pocketcasts * Listen/subscribe on Youtube Substack is having a moment, but not everyone is thriving. In this deeply honest episode, Claire Venus and Russell Nohelty dig into what’s actually working on Substack in 2025, what’s changed, and how it fits into a larger creative business ecosystem. This isn’t a “growth hack” chat. It’s a clear-eyed look at: * What’s broken in creator culture * What’s confusing about Substack as a platform * And what still works if you approach it with clarity, systems, and community 🧠 Key Lessons from the Episode: 1. Substack is one channel—not the whole system Claire and Russell emphasize that Substack should be part of a broader strategy—not your only strategy. It’s a tool that shines when it complements other efforts like events, collaborations, and direct sales. “You can’t expect Substack to do all the heavy lifting. It works best when it’s integrated.” —Claire 2. Collaboration drives visibility They revisit their own collaboration (including co-writing How to Build a World-Class Substack ) as a major catalyst for both growth and resilience—proof that momentum compounds when creators combine audiences and skills intentionally. 3. Substack Notes = Social, Not Sales The episode gets real about Notes: it’s a useful tool for presence and light interaction, but it’s not a reliable direct sales channel. It’s closer to social media than it is to a monetization engine. “Notes is great for connection—but it’s not where the money comes from. That still takes real content, relationships, and offers.” —Russell 4. Business chaos is part of growth VAT nightmares, exploding tech stacks, unexpected breakdowns—it’s all in there. But these moments of chaos helped both hosts re…

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