# Being so you that no one can replicate it with One Brilliant Arc

Page: https://stenobird.com/podcast/hapitalist-7385743/being-so-you-that-no-one-can-replicate-it-with-one-brilliant-arc
Text version: https://stenobird.com/podcast/hapitalist-7385743/being-so-you-that-no-one-can-replicate-it-with-one-brilliant-arc.md
Podcast: [Hapitalist](https://stenobird.com/podcast/hapitalist-7385743)
Published: 2026-03-06T23:59:38+00:00
Episode link: https://podcast.hapitalist.com/p/being-so-you-that-no-one-can-replicate
Audio file: https://api.substack.com/feed/podcast/190156938/4e91f309006a14cc49970b06ba6a68f2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/hapitalist-7385743/episodes/being-so-you-that-no-one-can-replicate-it-with-one-brilliant-arc
Duration seconds: 3420

## Resource

Hi, I was a guest on a livestream by my friends at One Brilliant Arc (OBA) this week, and I said a lot of words. Here are some of my best takeaways. I was pretty animated in this one, and I’m still on fire even now typing this bit to you. Everyone Has the Same Four Problems Doesn’t matter if you’re publishing novels, drawing comics, running a tech company, or selling tarot decks — the problems are the same. The HAPI Compass breaks them down: * H — Project blocks. Things intrinsic to the work itself that you and your team can fix without anyone else’s help. Bad cover. Weak blurb. A third-chapter structure problem. Before you do anything else, fix the thing. * A — Audience blocks. You’ve got the right product but you’re talking to the wrong people, on the wrong platforms, or your list was built for a completely different version of what you do. * P — Prioritization blocks. Doing too many things, doing the wrong things, doing things in the wrong order. This one’s everyone’s problem, always. * I — Income blocks. Your conversion is broken. Not your audience size — your actual sales mechanism. The reason most people stay stuck is that they misidentify which block they have. And the solutions are often opposite. If you have an audience block, you need to lower the barrier to entry and get more visible. If you have an income block, you need to raise prices and get more exclusive. Apply the wrong solution and you make things worse. You’re Playing on Someone Else’s Axis Every platform gives you a set of rules. Substack has one. Amazon has one. TikTok has one. Those rules exist because they maximize the platform’s revenue, not yours. The problem isn’t that platforms define their own axis. They should. The problem is that most of us just believe it — and play entirely within a gam…

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## Transcript

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