# Episode #344 Antoinette Beenders - VP Global Artistry Aveda

Page: https://stenobird.com/podcast/hairbrained-conversations-568345/episode-344-antoinette-beenders-vp-global-artistry-aveda
Text version: https://stenobird.com/podcast/hairbrained-conversations-568345/episode-344-antoinette-beenders-vp-global-artistry-aveda.md
Podcast: [Hairbrained Conversations](https://stenobird.com/podcast/hairbrained-conversations-568345)
Published: 2026-05-08T09:52:00+00:00
Episode link: https://hairbrainedconversations.libsyn.com/episode-344-antoinette-beenders-vp-global-artistry-aveda
Audio file: https://traffic.libsyn.com/secure/hairbrainedconversations/HbConversations_with_Antoinette_Beende_PODCAST.mp3?dest-id=591871
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/hairbrained-conversations-568345/episodes/episode-344-antoinette-beenders-vp-global-artistry-aveda
Duration seconds: 2410

## Resource

In this episode of Hairbrained Conversations, Gerard Scarpaci chats with Aveda's SVP Global Artistry Antoinette Beenders about exciting upcoming product releases, including Aveda's new Tousle Texture dry texture spray which was the #1 requested format by artists – plus some teases for what's ahead. Antoinette delves into Aveda's artist-first approach, emphasizing its ongoing commitment to artists, salons, education, and sustainability. They also explore Aveda's rich mission and history ahead of the brand's much anticipated upcoming 50th anniversary. This episode is perfect for those passionate about hair artistry and Aveda's innovative legacy.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/hairbrained-conversations-568345/episodes/episode-344-antoinette-beenders-vp-global-artistry-aveda/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/hairbrained-conversations-568345/episode-344-antoinette-beenders-vp-global-artistry-aveda.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.