# How Curiosity Can Save Your Company, Transform Culture & 5x Your Impact - Jon Bassford

Page: https://stenobird.com/podcast/hacks-and-hobbies-with-junaid-ahmed-64898/how-curiosity-can-save-your-company-transform-culture-5x-your-impact-jon-bassford
Text version: https://stenobird.com/podcast/hacks-and-hobbies-with-junaid-ahmed-64898/how-curiosity-can-save-your-company-transform-culture-5x-your-impact-jon-bassford.md
Podcast: [Hacks and Hobbies with Junaid Ahmed](https://stenobird.com/podcast/hacks-and-hobbies-with-junaid-ahmed-64898)
Published: 2026-03-18T16:00:00+00:00
Episode link: https://pscrb.fm/rss/p/traffic.megaphone.fm/JXL6362850387.mp3?updated=1773841058
Audio file: https://pscrb.fm/rss/p/traffic.megaphone.fm/JXL6362850387.mp3?updated=1773841058
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Duration seconds: 1413

## Resource

What if the question you’re not asking is costing your company millions? In this episode of Hacks and Hobbies, Junaid sits down with Jon Bassford – an operational change agent and former COO who helped lead a $7M nonprofit out of a downward spiral, 20% revenue growth, and 500% programming growth… all starting from one simple question: “Where is this written?” Jon reveals how curiosity is not a soft skill – it’s an operational strategy. From uncovering broken systems buried in conference manuals to turning every team member into a daily “auditor” of their own work, Jon shows how leaders can build cultures where people don’t just do their jobs… they improve them. If you’re a founder, operator, or leader who wants sustainable growth, deeper engagement, and a culture that actually thinks – this episode is your roadmap. 5 Big Takeaways Curiosity is an operational weapon – Jon shows how a single curious question unlocked 20% revenue growth and 500% more programming. 95% of your day is on autopilot – and why that’s dangerous for strategy, innovation, and culture if left unchecked. Make improvement part of the job description – how to turn every employee into a micro-innovator, not just a task executor. Culture starts with how you treat people, not what you write in manuals – why knowing what your team loves to do leads to fewer errors, higher engagement, and longer retention. Small reflections create big transformations – the 5–10 minute habit Jon recommends to compound efficiency and impact over time. Timestamps 00:00 – The question that changed a $7M nonprofitHow Jon’s discomfort with “this isn’t written anywhere” exposed a buried process and transformed an entire organization. 02:42 – Why 95% of your thoughts are on autopilot (and what that does to your business)Jon breaks…

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## Transcript

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