# How to Influence Decision-Makers You'll Never Meet with Todd Hartley

Page: https://stenobird.com/podcast/growth-triggers-content-marketing-ai-526971/how-to-influence-decision-makers-you-ll-never-meet-with-todd-hartley
Text version: https://stenobird.com/podcast/growth-triggers-content-marketing-ai-526971/how-to-influence-decision-makers-you-ll-never-meet-with-todd-hartley.md
Podcast: [Growth Triggers: Content Marketing & AI](https://stenobird.com/podcast/growth-triggers-content-marketing-ai-526971)
Published: 2026-02-20T04:45:00+00:00
Episode link: https://episode.flightcast.com/xqs9ad8mmve8tg3wm6xrn56u.mp3
Audio file: https://episode.flightcast.com/xqs9ad8mmve8tg3wm6xrn56u.mp3
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JSON: https://stenobird.com/v1/public/podcasts/growth-triggers-content-marketing-ai-526971/episodes/how-to-influence-decision-makers-you-ll-never-meet-with-todd-hartley
Duration seconds: 1662

## Resource

🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Ever wondered how to influence decision-makers you’ll never meet? In this episode, Todd Hartley shares the key strategies he’s used to successfully close deals, boost sales, and scale your influence without face-to-face meetings. Whether you're in B2B or sales, you’ll learn how to strategically position yourself and your business to grab the attention of key decision-makers and drive results. Todd shares practical ideas for leveraging video, digital marketing, and smart strategies to move deals forward, even when you’re not in the same room. If you want to build a strong, scalable sales system and influence from a distance, this episode is for you. Tune in to learn how you can leverage these same techniques to influence high-level decision-makers and grow your business. Below are some key statistics: -98% of text messages are opened in 2 minutes vs. 20% email open rate -5 case studies increase purchase intent by 270% -People are 4x more likely to watch a video than read proposals -85% more likely to buy after watching a video -Average companies have 7 people involved in B2B buying decisions (100+ employees) -Small businesses typically have 3 people in the buying decision In This Episode: 00:53 Open rate: email vs. text message 03:17 How Todd helps clients using his strategies 06:36 How to use video effectively to close twice as many deals 08:55 Key principles for influencing decision-makers remotely 14:46 Todd’s strategies for leveraging video to speed up the sales cycle 24:08 Example of a client who got results using Todd's system ▬▬▬▬▬▬▬▬▬▬▬…

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## Transcript

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