# Staying True to Your Mission While Scaling a Fast-Growing Company with Arad Levertov at Sunbit

Page: https://stenobird.com/podcast/growth-think-tank-480988/staying-true-to-your-mission-while-scaling-a-fast-growing-company-with-arad-levertov-at-sunbit
Text version: https://stenobird.com/podcast/growth-think-tank-480988/staying-true-to-your-mission-while-scaling-a-fast-growing-company-with-arad-levertov-at-sunbit.md
Podcast: [Growth Think Tank](https://stenobird.com/podcast/growth-think-tank-480988)
Published: 2026-06-15T01:30:00+00:00
Episode link: https://leaders.libsyn.com/staying-true-to-your-mission-while-scaling-a-fast-growing-company-with-arad-levertov-at-sunbit
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/leaders/1279_Arad_Levertov_EDITED-auphonic.mp3?dest-id=185578
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JSON: https://stenobird.com/v1/public/podcasts/growth-think-tank-480988/episodes/staying-true-to-your-mission-while-scaling-a-fast-growing-company-with-arad-levertov-at-sunbit
Duration seconds: 1351

## Resource

In this episode of Growth Think Tank, Gene Hammett sits down with Arad Levertov, CEO and Co-Founder of Sunbit, an Inc. 5000 company ranked No. 1,374 in 2025, to discuss how leaders can stay true to their mission while scaling a fast-growing organization. Arad shares how Sunbit was founded with a mission to reduce financial waste and friction by providing personalized financial solutions that benefit both consumers and merchants. He reflects on the frustrating credit card application experience that inspired the company's creation and explains how Sunbit has expanded across industries, including auto repair, dental care, and eyewear, while facilitating millions of customer financing transactions. The conversation also explores how mission-driven leadership is reinforced through communication, company values, and performance evaluations, as well as the important lessons learned from hiring too quickly during rapid growth. This episode offers valuable insights for leaders seeking to scale their companies without losing sight of their purpose. Episode Highlights & Time Stamps 1:22 Staying True While Scaling 4:15 Sunbit's Customer Promise 5:10 The Costco Moment 8:12 Who Sunbit Serves 11:45 Growth Pressure And Fees 14:35 Spreading The Mission 16:32 Living The Core Values 18:06 Leading By Customer Feel 20:10 Hiring Mistakes And Focus Key Takeaways ✅ Why mission-driven companies outperform when growth creates pressure. ✅ The personal Costco experience that inspired Sunbit's founding. ✅ How eliminating financial waste became Sunbit's core mission. ✅ Why Sunbit refuses to charge late fees or origination fees. ✅ The importance of consistent communication as companies scale. ✅ How company values are reinforced through hiring, performance reviews, and daily decisions. ✅ Why "Serve…

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