# Scaling with Adaptive Leadership with Kevin Zerber at Treering

Page: https://stenobird.com/podcast/growth-think-tank-480988/scaling-with-adaptive-leadership-with-kevin-zerber-at-treering
Text version: https://stenobird.com/podcast/growth-think-tank-480988/scaling-with-adaptive-leadership-with-kevin-zerber-at-treering.md
Podcast: [Growth Think Tank](https://stenobird.com/podcast/growth-think-tank-480988)
Published: 2026-01-26T02:30:00+00:00
Episode link: https://leaders.libsyn.com/scaling-with-adaptive-leadership-with-kevin-zerber-at-treering
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/leaders/1259_Kevin_Zerber_Edited-auphonic.mp3?dest-id=185578
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/growth-think-tank-480988/episodes/scaling-with-adaptive-leadership-with-kevin-zerber-at-treering
Duration seconds: 1492

## Resource

Join me for a conversation with Kevin Zerber, co-founder of TreeRing Inc. 5000 company ranked No. 3200 in 2025 that is redefining the yearbook experience through technology and innovation. Kevin shares how adaptive leadership has guided TreeRing from its earliest days, with an emphasis on continuous improvement, curiosity, and customer-driven personalization. We discuss how the company successfully pivoted during the COVID-19 pandemic to maintain service continuity, as well as how fostering mentorship and an adaptive culture fuels both innovation and employee growth. Kevin also explains how integrating technology and data enhances efficiency and the customer experience while staying true to TreeRing's core values, offering practical insights for leaders looking to modernize traditional industries and build resilient organizations. Episode Highlights & Time Stamps 0:58 The Importance of Adaptive Leadership 2:29 Understanding TreeRing's Journey 8:50 Exploring Adaptive Leadership Principles 14:51 Mentoring for Employee Growth 18:08 Technology and Cultural Alignment 23:30 Adapting Through Challenges 23:52 Closing Insights on Adaptive Leadership Adaptive Leadership and Continuous Improvement In this episode, I speak with Kevin Zerber, co-founder of TreeRing, about how adaptive leadership has shaped the company's evolution over nearly 17 years. Kevin explains how a commitment to continuous improvement has been foundational to TreeRing's success, emphasizing that excellence is never a fixed destination. By embracing adaptability and ongoing innovation, TreeRing has built a resilient organization capable of learning, evolving, and thriving in a changing market. Disrupting the Traditional Yearbook Industry Kevin shares how TreeRing entered the yearbook market as a disruptor, ch…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/growth-think-tank-480988/episodes/scaling-with-adaptive-leadership-with-kevin-zerber-at-treering/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/growth-think-tank-480988/scaling-with-adaptive-leadership-with-kevin-zerber-at-treering.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.