# He spends $1M per month on ads. And makes $50M per year.

Page: https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/he-spends-1m-per-month-on-ads-and-makes-50m-per-year
Text version: https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/he-spends-1m-per-month-on-ads-and-makes-50m-per-year.md
Podcast: [Growth In Reverse: Newsletter & Email Growth](https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720)
Published: 2026-02-04T10:00:00+00:00
Episode link: https://share.transistor.fm/s/a5a7225e
Audio file: https://media.transistor.fm/a5a7225e/dc58fd80.mp3
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JSON: https://stenobird.com/v1/public/podcasts/growth-in-reverse-newsletter-email-growth-7107720/episodes/he-spends-1m-per-month-on-ads-and-makes-50m-per-year
Duration seconds: 2834

## Resource

Get the FREE Growth Levers Library : growthinreverse.com/growth-levers-library/ *** “Most people underestimate how long it takes for anything meaningful to happen.” — Matt Paulson, MarketBeat Matt Paulson is the founder of MarketBeat , one of the largest independent financial media brands on the internet. What started as a scrappy side project eventually turned into a multi-newsletter business serving millions of investors, driven primarily by search, disciplined publishing, and long-term thinking. In this episode, Matt walks through how MarketBeat grew over time, why newsletters became a central growth lever, how monetization evolved alongside the audience, and what most creators misunderstand about “overnight success.” This is a grounded, reality-based look at building a newsletter business that lasts. KEY TAKEAWAYS Why Matt believes most newsletter creators reach for paid growth far too early The channel Matt actively avoided for years, even as others obsessed over it The two most important metrics Matt pays attention to MarketBeat's sign-up flow that earns back paid growth spend The surprising channel Matt is most bullish on today and why it prints money What “organic growth” actually looked like when it wasn’t glamorous How MarketBeat evaluated channels based on profit , not attention The point where “more traffic” stopped being the goal What Matt would double down on today if starting from zero LINKS MENTIONED MarketBeat.com MattPaulson.com MarketBeat YouTube Channel NewMediaSummit.com (use GIR20 for 20% off your ticket) Take your newsletter to the next level with Chenell & Dylan — join GIR Pro today All of Chenell's Free Content → FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn Dylan : LinkedIn | Substack | Instagram OUR NEWSLETTERS growthinreverse.com growthc…

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## Transcript

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