# What Zappos Knew About Trust and Failure That Most Companies Still Refuse to Learn | Megan Petrini

Page: https://stenobird.com/podcast/growth-hacking-culture-7025931/what-zappos-knew-about-trust-and-failure-that-most-companies-still-refuse-to-learn-megan-petrini
Text version: https://stenobird.com/podcast/growth-hacking-culture-7025931/what-zappos-knew-about-trust-and-failure-that-most-companies-still-refuse-to-learn-megan-petrini.md
Podcast: [Growth Hacking Culture](https://stenobird.com/podcast/growth-hacking-culture-7025931)
Published: 2026-05-19T18:43:14+00:00
Episode link: https://podcast.ivanpalomino.net/e/what-zappos-knew-about-trust-and-failure-that-most-companies-still-refuse-to-learn-megan-petrini/
Audio file: https://mcdn.podbean.com/mf/web/acuu4bwcnu3ectsg/riverside_megan_petrini_magic_episode_apr_27_2026_ivan_palomino_s_stu6gr5m.mp3
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Duration seconds: 2932

## Resource

Most organizations say they have a safe to fail culture. Then someone actually fails. And you find out very quickly whether they meant it. Megan Petrini spent years at Zappos — one of the boldest cultural experiments in corporate history — watching the difference between an organization that genuinely treats failure as data and one that just puts it on the values poster. As a certified professional in talent development, a trust at work practitioner, and author of Manage to Fail, she has spent 16 years studying the habits that quietly destroy team trust and the conditions that actually rebuild it. The gap between those two things is where most organizations live permanently. Where new hires lose confidence before they've found their footing. Where unclear expectations create invisible failure traps. Where managers move meetings, disappear under pressure, and wonder why their team stopped coming to them. In this conversation with Ivan Palomino, Megan gets direct about what Zappos did differently — including a million-dollar pricing mistake that became a masterclass in what real psychological safety looks like under pressure — and what it would actually cost most organizations to mean what they say about failure. In this episode: The single most common trust-destroying habit managers don't realize they have Why the 70-20-10 rule exists and why most L&D programs ignore the only part that matters How to tell whether a company's safe-to-fail culture is real before you join it Why perfectionism in leadership kills momentum faster than any mistake ever could The three pillars of employee engagement — and why a ping pong table isn't one of them What the Zappos CFO said to the employee who cost the company millions in one night This one is for the HR leader, the L&D pra…

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