# How small farms can stand out from big food using good marketing with Jakub Kosmowski of Farma Wola in Poland

Page: https://stenobird.com/podcast/growing-for-market-podcast-5952314/how-small-farms-can-stand-out-from-big-food-using-good-marketing-with-jakub-kosmowski-of-farma-wola-in-poland
Text version: https://stenobird.com/podcast/growing-for-market-podcast-5952314/how-small-farms-can-stand-out-from-big-food-using-good-marketing-with-jakub-kosmowski-of-farma-wola-in-poland.md
Podcast: [Growing For Market Podcast](https://stenobird.com/podcast/growing-for-market-podcast-5952314)
Published: 2026-04-07T19:09:22+00:00
Episode link: https://growingformarket.com/pages/growing-for-market-podcast?utm_source=simplecast_feed&utm_medium=podcast&utm_campaign=podcast_traffic_feed
Audio file: https://cdn.simplecast.com/media/audio/transcoded/9b291c82-b939-4d8a-b279-b2e211eabf96/80a93498-78ac-4cf8-829e-de35934f86d0/episodes/audio/group/13b514be-0045-4cac-8d5d-b1afd6676935/group-item/9b551fbd-ece0-4113-9504-11dd724496b3/128_default_tc.mp3?aid=rss_feed&feed=nlt5gqze
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Duration seconds: 5758

## Resource

Jakub Kosmowski left a career in marketing to start the vegetable CSA farm Farma Wola in Poland. In this interview, he tells us how he adapted the marketing principles he used with Fortune 500 companies to develop a market for and sell CSA shares for his farm. Jakub tells us how any type of farm can use the four Ps of marketing- “product, place, price and promotion” to think about the big picture before putting effort into marketing. Then we compare the merits of the different marketing channels- email vs social media vs paid advertising- to decide which channels make sense for your farm and how to repurpose the same content across multiple channels.

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## Transcript

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