# Content That Attracts Patients AND Therapists | GYC Podcast 361

Page: https://stenobird.com/podcast/grow-your-clinic-228160/content-that-attracts-patients-and-therapists-gyc-podcast-361
Text version: https://stenobird.com/podcast/grow-your-clinic-228160/content-that-attracts-patients-and-therapists-gyc-podcast-361.md
Podcast: [Grow Your Clinic](https://stenobird.com/podcast/grow-your-clinic-228160)
Published: 2026-05-03T20:00:00+00:00
Episode link: https://www.buzzsprout.com/211132/episodes/19094697-content-that-attracts-patients-and-therapists-gyc-podcast-361.mp3
Audio file: https://www.buzzsprout.com/211132/episodes/19094697-content-that-attracts-patients-and-therapists-gyc-podcast-361.mp3
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Duration seconds: 2871

## Resource

From Magikarp to Gyarados: Let's talk about evolving your clinic's content strategy. In this episode we’re joined by Michael Rizk (@that.physioguy), who expands on his CM Summit talk on Social Media Marketing, using his now-iconic Pokémon slides. Mick shares how simple 7 - 10 second videos, B-roll footage and strong captions can build trust, attract patients, and even create a powerful recruitment funnel. We explore how using local settings boosts relatability, why consistency beats per...

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