# Ep 7 | How One Camp Used Better Follow-Up to 5X New Registrations

Page: https://stenobird.com/podcast/grow-your-camp-7692382/ep-7-how-one-camp-used-better-follow-up-to-5x-new-registrations
Text version: https://stenobird.com/podcast/grow-your-camp-7692382/ep-7-how-one-camp-used-better-follow-up-to-5x-new-registrations.md
Podcast: [Grow Your Camp](https://stenobird.com/podcast/grow-your-camp-7692382)
Published: 2026-04-11T04:04:21+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/357a242a5cf008133e8b3a6e7424964854722f5f9116991ae66cb0170b68eafa/eyJlcGlzb2RlSWQiOiIzZWMwOWYwYi00OGRmLTQ5OWUtODRmYi0wNGYyNDNlYTgzNjIiLCJwb2RjYXN0SWQiOiJhMjBiYzA0ZS00MGI1LTRlNjQtYTVmMi02N2VkYTY5OTc1MDkiLCJhY2NvdW50SWQiOiI2OTI0ZmUzZmQ5YTYwMzc4YTgzYjNmOWMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkOWMyYzBiYjcyMGExNTgwNGVjYmNhL2dyb3cteW91ci1jYW1wLXBvZGNhc3QtY29tcG9zZXItMjAyNi00LTExX181LTQwLTQ4Lm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/grow-your-camp-7692382/episodes/ep-7-how-one-camp-used-better-follow-up-to-5x-new-registrations
Duration seconds: 4234

## Resource

In this episode, Mark shares a practical tip on using virtual tours to help camps close more bookings by making it easier for planners to visualize and sell the experience internally. Then Carl and Mark sit down with Dusty Ledbetter, Digital Outreach Manager at Camp Cho-Yeh, to unpack a different approach to summer camp marketing—one focused less on driving traffic and more on converting interest into action. Dusty explains how his team built a system to capture leads, follow up quickly, and guide families through the decision process. Instead of relying on parents to register on their own, Camp Cho-Yeh uses targeted offers, structured landing pages, and a trained sales team to turn inquiries into conversations—and conversations into registrations. The result: 300+ new camper registrations from paid campaigns, with significantly higher conversion rates than traditional camp marketing funnels. This episode breaks down the full system—from Meta ads and messaging strategy to sales calls, follow-up processes, and lifetime value math. If your camp is generating interest but struggling to convert it into registrations, this provides a practical model to close that gap. Keywords camp marketing, summer camp registration, lead generation, camp growth, Meta ads, Facebook ads, sales systems, conversion strategy, camp revenue, digital marketing for camps Sound Bites “The ad’s job isn’t to sell—it’s to stop the scroll and get the click.” “70% of the conversion happens after the click.” “About 88% of our qualified leads now turn into registrations.” Hosts Mark P. Fisher, Inspiring Growth Carl Lefever, Improve & Grow Guest Dusty Ledbetter, Camp Cho-Yeh Chapters 00:00 Introduction 02:00 Camp Marketing Tip: Virtual Tours That Close Deals 05:30 Dusty’s Camp Story and Background 10:0…

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## Transcript

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