# Episode 201: My Biggest Business Mistake of 2025 (And What It Cost Me)

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Text version: https://stenobird.com/podcast/grow-by-design-4813067/episode-201-my-biggest-business-mistake-of-2025-and-what-it-cost-me.md
Podcast: [GROW by Design](https://stenobird.com/podcast/grow-by-design-4813067)
Published: 2026-01-14T09:00:09+00:00
Episode link: https://www.spreaker.com/episode/episode-201-my-biggest-business-mistake-of-2025-and-what-it-cost-me--69431693
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Duration seconds: 1679

## Resource

In this episode of Grow by Design, I break down my biggest business mistake of the year: overspending on marketing without alignment, tracking, and accountability. We talk about why “more ads” isn’t the answer, how fragmented marketing kills results, and the systems every business owner must have in place before spending another dollar. If you’re a service business owner investing in marketing—or thinking about it—this episode could save you tens of thousands of dollars.

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## Transcript

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